Photo of Sevket Arslan

Cell: (971) 58-2974817
Email: & Web:
Address:Dubai, UAE


University of Salerno - Italy Sep. 2009 - Sep. 2011

Master's degree in Marketing Management [96/110]

University of Salerno - Italy Feb. 2011 - Jul. 2011

Postgraduate in European Project Management

University of L'Aquila - Italy Sep. 2007 - Feb. 2008


Cukurova University - Turkey Sep. 2004 - Jun. 2008

Bachelor's degree in Business Administration


Al Tayer Insignia Product Manager - Apr. 2017 - Present

    Al Tayer Group is the largest luxury retailer in the Middle East, which hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Headquartered in Dubai, UAE, the retail division has expanded operations to the Kingdom of Saudi Arabia, Kuwait, Bahrain, Qatar and Oman, and currently operates over 200 stores across the region.
  • Leading product management activities for the largest luxury and lifestyle retailer in the Middle East:
    • Content Management, Marketing & Promotions, Digital Marketing & Advertising, Social & Community
    • Checkout & Order Processing (Checkout, Order Management, Payment, Shipping Options)
    • Global Commerce
    • Contact Management
  • Currently working with following brands:
  • Product Manager at
    • Responsible for Emlakjet's roadmap at a high level
    • Managing relations with both internal and external stakeholders
    • Defining user needs and problems through scenarios, personas etc.
    • Prioritisation, implementation, and analysis of projects
    • Creating prototypes to internally/externally validate ideas e.g. using inVision like apps to create interactive prototypes, paper prototyping etc. and experimenting with those
    • Creating flow diagrams, user journeys/stories, functional requirements document and UI specifications such as state transition diagrams, error validation rules, animations to use
    • Managing the communication with the development team during development sprints such as answering questions about the usability, finding solutions for the overlooked edge cases.
    • Coming up with hypotheses to test and documenting results of those tests
    • Rationalize design decisions to stakeholders and colleagues
  • Product Owner at Product and Project Management Team:
    • Ownership and Responsible for Prioritization, Implementation, and Analysis of Omni-Channel Projects
    • Responsible for Teknosa Application on Mobile Platforms (iPhone, iPad, Android Phone, Android Tablet, Windows Phone, Windows Tablet) and Mobile Site
    • Working with both internal and external stakeholders to constantly find and test improvements with high commercial impact
    • Provide daily application support and consultancy directly to business departments
    • Researching and specifying new site features and enhancements to existing features
  • Liaise with designers, developers, and other departments of Teknosa to:
    • achieve the optimal implementation of changes to the site
    • understand how experiments may be improved
    • investigate refer/resolve bugs that are reported for the site
    • understand how changes will impact other experiments
    • monitor, conduct analysis and evaluate the impact of experiments
    • document the details and impact of experiments and new features.
  • Took active role in projects such as:
    • Mobile Apps&Site Phase 3 (July, 2015): We've managed the development phase 3 of Teknosa's mobile applications and mobile site. On iPhone, iPad, Android Phone, Android Tablet and mobile site users are now able to choose Click&Collect option, and buy from Teknosa's display products. It was one of the biggest releases in mobile world.
    • One-Click Payment (July, 2015): We've analyzed, designed and agreed on the final UX and managed the project of One-Click Payment, which is the technique of allowing customers to make online purchases with a single click, with the payment information needed to complete the purchase having been entered by the user previously. users are now able to checkout faster than ever.
    • Oracle Loyalty Integration (June, 2015): We've managed the integration project of Oracle's Loyalty Management service which is used by every physical store of Teknosa in order to establish omni-channel campaign strategy. We've also fixed every little basket and payment issues which was preventing customer experience on
    • (February, 2015): Teknosa Mobil is an MVNO project of Teknosa. Teknosa is the first and the only electronic retailer in Turkey that offers complete telecom services under its own brand. We've developed and managed the website of Teknosa Mobil, which is
    • Click & Collect (November, 2014): Click & Collect is a service that allows customers to buy online and collect their purchases in store. Customers are able to choose a store among nearly 300 Teknosa stores in all 81 cities of Turkey and they are able to collect their order within an hour. Click & Collect project is a milestone in Teknosa's omni-channel strategy that lets users to combine online and offline experience.
    • ING Bank Teknokredi Loan Payment Integration (October, 2014): When installment-based credit card purchases are banned due to BDDK regulation on telecommunications products, we've introduced a new payment option called ING Teknokredi which lets users to apply for a loan directly from so that they'd still able to pay with installments.
    • Teknosa Outlet Store (July, 2014): Outlet products are display, open-box or defected products which are either displayed in stores or returned by customers. These products have price advantage as well as they are under warranty just like original products. Users are able to buy these kinds of products on and a new warehouse processes are integrated to the current system so that if exists, they're able to see products' every little defects.
    • Facelift Project (April, 2014): Complete redesign of website which gets yearly 100 million visitors

  • Developing new markets and customers on regular basis
  • Fulfilling all foreign trade marketing activities
  • Managing existing supplier&customer accounts
  • Establishing coordination between departments according to customer’s demand
  • Preparing and submitting weekly sales reports
  • Represent the company at international trade fairs and expositions
  • Managing business development and project management
  • Follow-up of sales amount, revenue and gross margin of product portfolio
  • Preparing short and long term product strategies and product plans
  • Tracking product range, price level and ongoing promotions of competitors, making needed analyses and counter actions
  • Determining new products with an acceptable price range which will increase the efficiency and penetration in market
  • Conducting activities to improve the performance of existing products and services
  • In coordination with related departments, executing the launch of new products in local and international markets
  • Conducting campaigns to increase sales
  • Preparation of product and service advertisement materials (brochures, TVC, etc.)

  • Worked on writing EU Project Proposals
  • Helped regional SMEs to internationalize and to find partners/customers from other countries

  • Occupied with after sales customer satisfaction calls and surveys and report results to supervisor
  • Active selling to both Italian and foreign (non-Italian speaker) customers

Computer skills

  • Microsoft productivity software (Word, Excel, PowerPoint, Outlook, etc)
  • Jira Project Tracking Software
  • Confluence Technical Documentation Software
  • Aha! Product Roadmap Software
  • Portfolio for JIRA
  • Lucidchart Flow Chart Maker & Online Diagram Software
  • UXPin UX Design & Wireframing
  • Optimizely A/B Testing Platform
  • Hotjar Heatmaps, Visitor Recordings, Conversion Funnels Platform
  • Google Analytics
  • IBM Coremetrics Analytics
  • Windows and Mac Operating Systems


  • Won medals, rewards, and first places at short distance swimming competitions since age 6
  • Proud son of the first and the only Turkish woman who swam the English Channel in 1979
  • Swam Canakkale Bosphorus and and GAP barrage lake 3 times and still have the youngest swimmer degree
  • Taught children to swim and to play tennis during summer breaks for 7 years






Google Adwords - October, 2015 (Google, License: #6094165794881536)

Google AdWords Mobile Advertising - October, 2015 (Google, License: #5028330871455744)

PMP Certification Exam Preparation - November, 2014 (PEM Istanbul Project Management, License: OTPMM / 1551)

Social - I write articles about Italy and education in Italy for Turkish students who are willing to go to / study in Italy. [35 posts, +1,1000 comments] (formerly named

Aquilasmus (L'Aquila, Italy) - I was a founding member of this Italian NPO (nonprofit org.) that helps incoming students orientate themselves, find accommodation, and organizes trips around Italy.

AEGEE Salerno (Salerno, Italy) - I helped students from other countries find accommodation, and with all other things they need.


Burcu Yasar Business Development Director at adidas

Phone: +90·530·66178** // Email: burcu.yasar at

Anil Oncu Digital Product & Project Consultant at Digitizer Studio UK

Phone: +44·773·14710** // Email: aniloncu at

Akar Sumset Head of UX and Product Management at

Phone: +90·530·615·89** // Email: akarsumset at


Completed military service as of 30 May 2012

Holding B class driving license since 2004